Rhino builds on Lions legacy with Building Lions
Rugby brand Rhino partners with Hartpury to deliver Rugby Education, the final part of their British & Irish Lions campaign.
A new education platform for coaches has been launched by Sporting Eric on behalf of Rhino to help deliver unique insight into the game using the expertise of one of the world’s leading rugby education institutions: Hartpury.
It’s the third phase of Sporting Eric’s Building Lions campaign for Rhino, the world’s leading rugby equipment supplier. The first stage saw the campaign launch with a hero video reflecting Rhino’s position as the ‘go to’ training partner of the Lions.
The campaign then saw Rhino help to ‘build Lions’ with equipment donations across the rugby world, before the latest ongoing legacy work of coach education, with a series of 20 skills-based coaching videos covering everything from rucking and scrummaging to dropkicks and tackle technique.
You can view the entire suite of videos on YouTube here.
Sporting Eric is a sports-driven creative agency with a focus on rugby, delivering unique insight into the game at all levels. If you’d like to speak to someone about how we can help you, email amy@sportingeric.com
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Sporting Eric is a full-service, sports-driven creative agency. Delivering truly authentic storytelling with always-on and campaign content, Sporting Eric is powered by a level of in-the-ground, on-the-pitch insight that can only come from those within the game. Clients include Rhino, Vodafone, Cigna, Golf Traveller, and Rugby Australia. Sporting Eric also own and produce Rugby Journal, Rugby Lives and Rugby Photographer of the Year.